Ethnic Media in #Elxn42: A Double-Edged Sword

During an election, ethnic media is a double-edged sword.  On one hand, they provide an outlet for parties to target their messaging towards immigrant groups.  Recognizing the interests and issues that affect Canada’s largest minority groups,…

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Targeted Ethnic Advertising Makes Elections More Accessible

As Canada is a mere two weeks into the longest federal election campaign in modern history, negative political advertisements have already made their rounds in the media. Targeted messages aimed at various ethnic groups will…

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Courting the #CdnImm Vote

It is no secret. Whenever an election is nearing, the number of appearances by incumbents, prospective candidates, ministers and party leaders at roundtables, speeches, photo-ops or other events organized by ethnic and immigrant community groups…

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