Gerety award panel representation

All-women Panel to Judge International Ad Awards

The International Gerety ad awards 2021 has appointed an all-women executive jury to evaluate creative awards, including Jessica Borges representing Canada. Borges shares her journey from a new immigrant to representing Canada in an industry that’s known for male domination in leadership roles.

View More All-women Panel to Judge International Ad Awards
Two young Black people working at a computer. BIPOC

New Study Reveals Systemic Racism in Creative Industries

Do BIPOC professionals in creative industries feel included and accepted in the Canadian workplace? Abhijeet Ray, ethnic media specialist, reports on the findings of a ground-breaking study by People of Colour in Advertising and Marketing (POCAM).

View More New Study Reveals Systemic Racism in Creative Industries

A Marketer’s Dilemma: To Translate or Not to Translate

Being the Operations Manager of an immigrant-serving agency, my portfolio includes a wide variety of disciplines, including marketing and communications. One of the most basic principles of marketing is to know your audience and to…

View More A Marketer’s Dilemma: To Translate or Not to Translate

Multicultural Marketing: Tokenism Won’t Cut It

“Multiculturalism is Canada,” says Michael Adams in his foreword to Migration Nation: A Practical Guide to Doing Business in Globalized Canada. Adams is the founder of Environics Research and Communications Group, which released the book…

View More Multicultural Marketing: Tokenism Won’t Cut It