Chinese people said goodbye to the Year of the Horse, welcoming the Year of the Sheep. In the Chinese media this week, the housing market;…
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Tag: Chinese New Year
Year of the Goat: Get Moving and Make Something Happen!
The outgoing Chinese Horse Year proved to be a rough ride, more like a bucking bronco than a steady steed. After a long period of…
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Rethink Ethnic Event Sponsorship
Event sponsorship management, especially the evaluation and selection process, could be a time consuming task and a headache for many marketing managers. On top of…
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