Chinese people said goodbye to the Year of the Horse, welcoming the Year of the Sheep. In the Chinese media this week, the housing market;…View More PULSE: China – What You Didn’t Read in the Mainstream
The outgoing Chinese Horse Year proved to be a rough ride, more like a bucking bronco than a steady steed. After a long period of…View More Year of the Goat: Get Moving and Make Something Happen!
Event sponsorship management, especially the evaluation and selection process, could be a time consuming task and a headache for many marketing managers. On top of…View More Rethink Ethnic Event Sponsorship