For people of Chinese heritage around the world, Chinese New Year is one of the most anticipated holidays, heralding joy and hope. Leah Lan explains what makes the holiday so special and debunks some common misconceptions about it.View More Explainer: Chinese New Year
Chinese people said goodbye to the Year of the Horse, welcoming the Year of the Sheep. In the Chinese media this week, the housing market; our spiritual home; ties between Canada and China; and our…View More PULSE: China – What You Didn’t Read in the Mainstream
The outgoing Chinese Horse Year proved to be a rough ride, more like a bucking bronco than a steady steed. After a long period of chaos and disruption on financial, environmental and political fronts, be…View More Year of the Goat: Get Moving and Make Something Happen!
Event sponsorship management, especially the evaluation and selection process, could be a time consuming task and a headache for many marketing managers. On top of that, the activation and measurement of the sponsorship, especially the…View More Rethink Ethnic Event Sponsorship