Role of Ethnic Media in the War against Pandemic

Andres Machalski, founder and president of Canada’s only ethnic media monitoring and analysis operation, MIREMS, talks about the importance of supporting ethnic media outlets, which are invaluable in communicating crucial COVID-19 messaging to their diverse audiences.

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covid-19 vaccine ethnic media coverage analysis

COVID-19 Vaccine Hesitancy Amplified by Small Section of Ethnic Media

This article is part of the Bridging the Mainstream-Ethnic Digital Divide in Covid-19 Literacy project. We have analyzed ethnic media coverage of COVID-19 between May 1 and October 31, using a sample of close to 300 web, print and broadcast news summaries provided by MIREMS media monitoring. Here are our findings on the COVID-19 vaccine.

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