Howard Lichtman is a co-founding Partner of Ethnicity Matters. Prior to Ethnicity, Howard was the President of The Lightning Group and Executive Vice President of Marketing Communications at Cineplex. He is also responsible for all of the marketing, programming and sponsorship for the Taste of the Danforth. He also served as the CMO of the Ethnic Channels Group- Canada’s largest distributor of Ethnic Channels from home. He created the American Express Front of the Line program, transformed cinemas from being just movie theatres to being media outlets with launch of screen advertising and he has sold the largest sponsorship to live theatre in history – $15 million to Amex, Pepsi and Labatt.
Howard is JD and MBA, and has taught a course at Ryerson on How to Launch an e-Business. He is an angel investor in Sensibill, NXM Labs, DotHealth, MediSeen, Interior Design Show, Ethnic Channels Group, LifeWire, Geogram, My Broker Bee, Halvana and NISE Technologies. In addition, he is a member of the Schulich School of Business Global Management Program’s “Devil’s Advocate” Panel. He also serves as a Judge of The Global Hult Competition. He has served on numerous non-profit Boards, including as the Vice Chair of the Board of the Ontario Science Centre. Howard currently serves on the Board of Governors of Exhibition Place. He is also very active with the Schulich School of Business.